Does Cost Really Equal Quality?

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When customers call in asking for guidance on a product like a moisturizer that best suits their specific needs, there are many variables that need to be narrowed down to help the customer choose.

By the time I have a group of products ready to discuss with a customer, many times cost will be a deciding factor. I hear some of the following questions from customers on a regular basis:

• What’s the difference between drug store and department store brands versus what SkinStore.com sells?
• I love my department store brand, why should I pay more for the brands you sell?
• Do I have to spend a lot of money to see results?

The answer to the first question is that each level of cosmetic or skin care products will have ingredients whose potency and effectiveness will vary according to the maximum dollar amount that the consumer is willing to spend. For example a moisturizer at a drug store may cost $15.00, at a department store $30.00, and at a day spa or doctors office $45 and up! Each price range sets the limit on what ingredients; the quantity of those ingredients and the quality of those ingredients that can be used to produce the product. SkinStore continually strives to provide the best products available with more than 200 premium brands typically found only in luxury spas, fine stores and doctors’ offices!

The second question is why should I pay more and graduate to the next level of product? Each of us has unique skin care concerns that can be addressed with a variety of products. In general the younger we are and healthier our skin the less we may need to spend on products to keep our skin healthy. However for some customers concerns with acne, sun damage (hyper pigmentation) or aging are not met with the average drug store or department store levels of products. This is the point where moving up to the next level of product can help you get better results. After all, where’s the savings in buying four anti aging moisturizers for $15 each from a drug store in six months time, totaling $60 when you can buy a more potent & more effective product for $45 and it will last you just as long?

The third and most important question is do you have to spend a LOT of money to see results? The answer is NO! Remember just because you’re choosing a product that is more expensive than what you have used in the past, doesn’t mean you have to choose the MOST expensive product!

SkinStore welcomes you to contact one of our many skin care professionals who are ready to discuss your unique concerns and issues. Our goal is to help guide you to the product(s) that can help you achieve your skin care goals!

Don’t forget that our NIA24 Giveaway is happening now! Enter to win.




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